Like many start-up businesses, PrescottWeddings.com didn't have much money for marketing. On top of that, we had two major challenges (three counting the limited budget):
Armed with those challenges, we went to work. Now, just over two years later, PWC enjoys well over 40,000 hits a month and has increased its advertising base by over 600%. On top of that, PWC is well on its way to establishing a reliable brand in not just Prescott but throughout YavapaiCounty.
So how did we do it? A great Web site with great content plus three main marketing strategies.
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could.
