By
David Zohar | On October 8, 2005 | In
Writing and Speaking | Rated
Try to win the love of a girl with flowers alone, and you’re in for a major heartbreak.
In the same light, try to win a customer with a description of the product by itself, and you’re in for a period of bleak earnings.
The painful fact is this: products don’t sell themselves. They need that human touch to convince the prospective buyer that he needs to purchase the said products, least he misses out on an advantageous opportunity. Sadly, persuading the potential buyer is made more difficult if the business is being carried out online. It seems that the anonymity involved in online transactions make people more hesitant about parting with their hard earned money.
